Applied Social Psychology (Theory)

Paper Code: 
24PSY 421
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to apply social psychological knowledge to address contemporary social problems in areas like work, health, education, and more and analyze cultural and cross-cultural differences in understanding social issues and behaviors.

 

Course Outcomes: 

COURSE

Course Outcomes

 

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24PSY421

 

Applied Social Psychology

(Theory)

 

 

 

CO169: Understand the key issues and theoretical concepts related to applied social psychology

CO170: Demonstrate the ability to articulate  interventions about human social behaviour and the cultural influences that affect our behaviour.

CO171: Develop an awareness of the role of mass media in shaping public psyche, beliefs and perceptions about social realities

CO172: Understand the applications of social psychology to social issues like gender, environment, health, intergroup conflicts, etc.

CO173: Develop an understanding to enable sustainable living pertaining to social influence processes particularly the influence of materialism and wealth

CO174 : Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures, Discussion, Reading assignments

Learning activities for the students:

Self-learning assignments, Effective questions, Seminar presentation

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Foundations of Applied Social Psychology

Nature; Research Methods-Methods of Data Collection-Self Report Methods, Observational Methods, Research Designs-True Experiments, Experiments, Correlational Studies, Descriptive Studies, Qualitative Research Methods-Creswell’s Research Methods

 

12.00
Unit II: 
Intervention and Evaluation

Design of Interventions- Nature, Key Tasks and Delivery; Evaluation of Interventions- Reasons for Evaluation, Types of Evaluation; Importance of Research Design in Evaluating Interventions; An Intervention Example with Steps; Influencing Social Policy; Intervention Issues

 

12.00
Unit III: 
Applying Social Psychology to the Arenas of Life I

Applying Social Psychology to the Media- Effect of Media Violence, Effect of Pornography, Effect of Political News Coverage, Applying Social Psychology to the Court- Eyewitness Testimony, Jurors as Individuate & Jury as a Group, Factors Influencing Juror Judgments.  

 

12.00
Unit IV: 
Applying Social Psychology to the Arenas of Life II

Applying Social Psychology to the Community- Definition, Origin, Sense of Community, Diversity versus Prejudice and Stigmatisation, Bringing about Social Change; Applying Social Psychology to Diversity-Cultural Diversity, Demographics, Challenges, Conflict and Conflict Management  

 

12.00
Unit V: 
Social Psychology and Sustainable Future

Social Psychology of Environment, Personal Space & Psychology of Crowding; Enabling Sustainable Living; Social Psychology of Materialism & Wealth.  

Essential Readings: 
  • Myers, David G., Sahajpal, P., Behera, P. (2010). Social Psychology (10th ed). New Delhi: McGraw Hill Education (India) Private Limited.
  • Schneider, F.W., Gruman, J.A., & Coutts, L.A. (2016). Applied Social Psychology: Understanding and Addressing Social and Practical Problems (3rd ed). Thousand Oaks, CA: Sage.
  • Baron, Robert A., Branscombe, Nyla, Byrne, R., Donn, Erwin (2008). Social psychology. Delhi: Pearson
  • Misra, G. (1990). Applied Social Psychology in India. ND: Sage.

 

Suggested Readings

  • Baron, Robert A. Branscombe, Nyla R. Donn, Byrne, Bhardwaj, Gopa (2010). Social Psychology. (12th ed.) Delhi: Pearson.
  • Baumeister, R. F., Bushman, B. J. (2014). Social Psychology and Human Nature (3rd ed). Belmont, CA: Wadsworth. 
  • Bunk, Abraham, P. and Vugt, Mark Van (2013). Applying Social Psychology: From Problems to Solutions (2nd ed.). Netherlands: Sage.
  • Kool, V. K. and Agarwal, Rita (2008). Applied Social Psychology: A Global Perspective. New Delhi: Atlantic.
  • Ruscher, J.B. (2001). Prejudiced Communication: A Social Psychological Perspective. New York: The Guilford Press.

 

E-Resources

  • Evolution-and-the-social-mind-evolutionary-psychology-and-social-cognition-sydney-symposium-in-social-psychology-e157267601.html
  • Social-psychology-13th-edition-e157174291.html
  • Introduction-to-social-psychology-e1262418.html

 

 

 

 

Academic Year: 
2024-25
  • Printer-friendly version
  • PDF version