COURSE OUTCOMES
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
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On completion of this course, the students will be able to: CO191: Understand and apply the primary outcomes of organisational behaviour necessary for organisational effectiveness. CO192: Understand and apply concepts relating to training & development, performance management, ethics. CO193: Analyse and compare different models used to explain individual behaviour related to motivation and rewards CO194: Identify the various factors related to safety and their importance. CO195: Explain human resource in terms of its international applicability and systems. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Orienting employees, analysing needs and designing programs, implementing training programs, implementing management development programs, evaluating training effort.
Basic concepts, techniques for appraising performance, problems in appraisal, appraisal interview, Performance management, Talent Management.
Meaning, determining ethical behaviour, methods promoting ethical and fair treatment, managing discipline, privacy and dismissals
Importance, safety law, causes, prevention and reduction. Workplace health hazards: problems & Remedies
Internationalisation of business, Staffing. Small business challenge, tools to support HR, leveraging small size, using professional employer organisations, managing HR systems.
Suggested Readings
· Batra, R, Myers, J. G. and Aakes, D.A. (1996), Advertising Management. New Delhi: Prentice Hall of India.
· Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation and Control. New Delhi: Prentice Hall of India.
· Mahajan, B. M. (1980): Consumer Behaviour in India: An Economic Study. New Delhi: Concept Publishing Company.
· Reynolds F. D. and Wills W. D. (1977): Consumer Behaviour: New Delhi: McGraw Hill.
· Schiffman L.G. and Kanak L.L. 2nd Ed. (1983): Consumer Behaviour. New Jersey: Prentice Hall.
· Sengupta, S. (1998) Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw Hill.
E-Resources
· ResearchGate
· JSTOR
· Proquest
· Shodhganga
· Delnet
· Google Scholar
· National Digital Library (NPTEL)
· Academia
Journals:
· Journal of Consumer Psychology
· Current Opinion in Psychology
· Journal of Modern Power Systems and Clean Energy
Journal of Consumer Psychology