Coming soon
Advertising
It acquaints the students with the behavioral techniques and skills in the field of advertising.
Definition, Process, Barriers to Communication, Results of Communication, Source Effects in Marketing Communication, Effects of Message, Media Effect
Reference Group, Influence of Reference Group, Types and Nature of Reference Group, Reference Group Influence on Consumer, Strategic Application of Reference Group Influences.
Introduction, Process Of Marketing Research, Marketing Survey Techniques - Personal Telephonic, Mail Interview, Panel Research, Media Research Motivational Research, Advertising Research and Campaign Development.
Message Reception, Perception Awareness, Understanding, Persuation, Memoraability .
Human Needs for Bases for Appeals, Buying Motives, Appeals and Advertising Message, Types of Appeal. Essentials of Advertising Appeal - Selling Points and Appeals.
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